Wednesday, August 29, 2012

In Page SEO -Keeping It Simple Stupid

By Paul Martin


I am pretty sure everybody has heard the KISS principal and how it applies to so very many things in our lives. It also applies to your Internet business website. The idea of keeping things easy and avoid complexity is far more significant when you're working so hard to work at home and build your Internet business to accomplish improved rankings in search engines.

Here are a small number of things that really should be kept simple so as to allow search engines to crawl your Internet business site without any grief. Grief means that critical information about your work at home business being ignored because the search engine robots can't work out whats on your pages.

Search engines hate linked photographs. Not that they cannot appreciate pictures to heighten the appearance of your Internet business website as that does improve the general user experience but images that link to other pages aren't a nice thing. To counteract this potential grief, make sure you use easy text links outside your photographs so that they can be crawled without being skipped by search engine automatic robots.

Be really careful with scripting particularly if your work at home Internet business site has a Java menu. Significant Internet business website text will be ignored if it is an element of a Java or some alternate scripting language. Bots have a tough time deciphering your website text from actual code and more frequently than not, the text information in the Java menu will be skipped. Anything that may be skipped can effect your Internet business rankings.

Take into account that any scripting that contains site related text data should be followed with tags "no script" tags so that search engines will grab the correct text info from these tags on your Internet business website.There is a lot to be said about a work at home Internet business which has good looking pages which contain flash, Java and all the nice knobs and bells. Unfortunately, these types of Internet business sites, unless coded inherently, with search engine crawling to mind , may in turn end up looking amazing but can have a horrible time moving up the ladder on the SERPS (Search Engine Results Pages).




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