Thursday, June 27, 2013

Online Marketing & The Mystery Of The Oculus Rift

By Rob Sutter


Video games entail a sense of imagination and immersion seems to come into play alongside the concept as well. You want to make sure that you're in control of a scene, as if you're actually there. Virtual reality is the kind of idea that I will always support and I feel like the Oculus Rift has shown this in ways that I never would have imagined. It boasts potential, to say the least, and it's a concept that I can see being helped by the use of online marketing.

For those who are unfamiliar with the Oculus Rift, imagine the kind of submarine arcade game that has a plastic periscope to look through. It makes you feel as though you're actually within that environment, doesn't it? Well, that is essentially what Oculus Rift is, only with much more functionality added into the mix. Basically, this headset gives you a first person view of the game's environment and that's when the truly immersive simulation kicks off from. What kinds of games are going to be supported alongside it, though?

It's clear that the Rift is an intriguing piece of hardware but what good will be without games which support it? For example, "Minecraft" seems to be a favorite on the list and I can only imagine how much fans of the game beforehand would enjoy it with this new display. Gamers may feel as though they are in a world ready to be reconstructed and built upon, adding to the appeal. I cannot deny the idea that the Rift's potential is great and many other games support it, too.

When you're talking about online marketing, how would the display be advertised to the public? The Rift is, in my opinion, something that you may not be able to pick up from a store. After all, this isn't exactly a Sony console that you pay a few hundred dollars for upfront. Whether or not this display will be able to make strides in sales remains to be seen but, like firms such as fishbat may agree with, it is a potential powerhouse worth looking into.

If I was a kid, growing up with the notion of the Rift, you better believe that I would be waiting to see what it could do. I believe that, in theory, it could do much when it comes to altering the gaming experience that this particular audience engages in. If you want my opinion as an adult, though, I'll have to hold out my final judgment until it's absolutely ready. Online marketing being seen or not, I'd be lying if I said that it didn't impress me at least slightly.




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