Saturday, September 14, 2013

4 Phases of Web Design

By Steven McCall


Stage 1 - Design over substance

The first stage is to design a site that the chief executive officer, investor, and ad agencies like to see. There are all types of "bells and whistles" in this design. An entire site might be a Flash animated site. Or there might be some gorgeous JavaScript mouse over impacts or drop-down menus in the design. It's constantly a beautiful design, but the message is clear - design over substance.

Stage 2 - Designing for online presence

In Phase 2, the truth of an inadequate web design starts to hit, typically around 3-6 months after the preliminary launch. A website will usually get rejected by numerous of the significant directories, not be indexed by the significant online search engine, or not get the quality traffic or sales that were forecasted based on the numerous types of advertising and marketing strategies utilized. Generally, that's when companies choose that they will attempt to work with a professional online marketer to promote the website. Doorway page business, in some way, shape or form, rear their awful heads. Regrettably, numerous web site owners fall for a doorway page company's pitch due to the fact that the wonderfully made website could not potentially be the trouble with low site traffic. Yahoo might have declined a website, or the site might have been listed in Yahoo and the business can not understand why they have no description next to their company name. But in no way would many ad agencies or doorway page companies want to tell potential clients the fact-- they just did not design and compose an efficient web site-- since it would imply losing thousands of pounds in business

Stage 3 - Designing for your audience

By Phase 3, after investing an expensive amount of money on pretty website designs and different marketing strategies, web site owners typically determine that they did not design or compose an efficient Website for their target audience. Typically, web site owners will generate an usability specialist to examine possible issues and present different solutions. Generating an online search engine marketing expert to assist with search-engine friendly web designs & templates early in the design stage can save a business countless pounds in online advertising costs.

Stage 4 - Site redesign

After cautious use and online search engine presence analyses, web website owners finally have an efficient web site. A site that is composed, coded and created for user friendliness and search engine exposure generally gets the most traffic and resulting sales since it was composed, programmed, and made for end users.

Conclusion

Website ought to always be made with your target audience in mind, not your own individual choices. Colours have meaning. Expert designers understand the psychology of color and using white area to best project the image your audience wants to see. (For example, try not to utilize the color red on a financial site.) Comprehending the products/services/information your target audience is looking for is vital to designing and maintaining an effective web site. When you launch a website, you may need to make an informed guess regarding exactly what your target audience wants. After that, tools such as site data software and reporting from site searches tell you exactly what your site visitors are trying to find.

Then content and advertising and marketing approaches can be readjusted accordingly. Unless the sophisticated technology clearly benefits end users, do not utilize it on your site. If your venture capitalists or CEO's or legal representatives like the website, ask if they are going to spend the thousands or millions of pounds to keep you in business.

They're not. Your target audience who will ultimately figure out the success or failure of your site.




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1 comment:

  1. Thanks for your great information, the contents are quiet interesting.I will be waiting for your next post.
    Premium web Design

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