FaceBook is one of the world's largest social media platforms and its growth will not be stopping any time soon. This is great news for those who run and promote events. After all, they are able to gain access to a wide range of people who are ready to attend after getting an invite. This sounds like a great idea, but it wasn't possible for them to do until recently. FaceBook has changed its features around to accommodate those who promote the events and want to gain access to people who can attend and enjoy the events.
The biggest issue with events is that people miss the notification for them or they don't check which events they have been invited to. They miss out on something because they did not think to check into it. This is hard because people depend on event RSVPs for a head count.
FaceBook included the change because the news feed is the number one place for getting people to come and join in. People spend most of their time fiddling through their news feed throughout the day.
Whenever they pop onto FaceBook, they are going straight to the news feed and this is great real estate for event organizers. With the ability to now market the events throughout the news feed, it is a great chance to get more people to show up and know about what is happening in town.
Insights for Events will show the number of people who have seen links to events on the Facebook platform, as well as the number of people who have viewed events, and the number of times the event has been joined, saved or had a "maybe" response.
Spreading the word about events via Facebook used to be a difficult process, and one that relied a lot on manual invites. These new features should make it much easier to get your events in front of a large interested audience, and will make promoting events to a targeted audience a relatively friction-free process. Whether it makes up for the decreasing reach of pages remains to be seen, but it is good to see that Facebook is trying to help brands promote their upcoming events.
The biggest issue with events is that people miss the notification for them or they don't check which events they have been invited to. They miss out on something because they did not think to check into it. This is hard because people depend on event RSVPs for a head count.
FaceBook included the change because the news feed is the number one place for getting people to come and join in. People spend most of their time fiddling through their news feed throughout the day.
Whenever they pop onto FaceBook, they are going straight to the news feed and this is great real estate for event organizers. With the ability to now market the events throughout the news feed, it is a great chance to get more people to show up and know about what is happening in town.
Insights for Events will show the number of people who have seen links to events on the Facebook platform, as well as the number of people who have viewed events, and the number of times the event has been joined, saved or had a "maybe" response.
Spreading the word about events via Facebook used to be a difficult process, and one that relied a lot on manual invites. These new features should make it much easier to get your events in front of a large interested audience, and will make promoting events to a targeted audience a relatively friction-free process. Whether it makes up for the decreasing reach of pages remains to be seen, but it is good to see that Facebook is trying to help brands promote their upcoming events.
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