Reducing the size and weight of your mailings could help you save money and help your green marketing campaigns in most ways.
Reduce the entire weight of your mass mailings and marketing products. Self-mailers reduce extra envelopes. Double-sided publishing cuts paper costs in half. Additionally, this reduced weight can also make secondary benefits like decreasing emissions of the trucks providing your materials. Check out the EPA's Design for the Environment (DfE) website for additional guidelines.
Choose Energy Star printers, copiers and other devices for use by your team. Look for eco-friendly inks and also other solvents as you purchase items. The Forest Stewardship Council gives a chain-of-custody accreditation for printers that meet their environmental standards.
Clean your mailing lists. Numerous advertisements and direct mailings go out to undesirable details each year. Utilize available tools provided by software program and mailing services to clean bad details, missing fields, incorrect zip codes, retired attendees and those who have moved or switched positions without leaving a forwarding address.
Make it as easy as feasible for your attendees to select from your traditional mailing list in favor of receiving updates by email. Email is far inexpensive and impacts the environment less than typical letters.
Select LED lighting for advertising displays, banners and billboards. LED lights give all of the lumens you'll require at a fraction of the power consumption of tungsten or halogen lights. Extra guideline: Be sure to show the energy savings you achieve in your marketing materials for the occasion.
Add a substantial electronic media strategy to your overall marketing endeavors. The Internet's ability to micro-target clients through websites, cellular applications, email, traditional outbound and inbound online advertising, weblogs, social media, and newsletters dramatically reduces the environmental effect of your own marketing campaign and at a fraction of the cost.
Use Online PR distribution resources such as PR Web and also PR Newswire to get your message directly to attendees. Electronic press announcements can include a direct call to action that most print news media won't take.
By optimizing your release for search engines with keyword-rich copy, you can move your announcement to the top of the electronic heap, once again benefiting from the Internet's cost savings and energy efficiency.
Reduce the entire weight of your mass mailings and marketing products. Self-mailers reduce extra envelopes. Double-sided publishing cuts paper costs in half. Additionally, this reduced weight can also make secondary benefits like decreasing emissions of the trucks providing your materials. Check out the EPA's Design for the Environment (DfE) website for additional guidelines.
Choose Energy Star printers, copiers and other devices for use by your team. Look for eco-friendly inks and also other solvents as you purchase items. The Forest Stewardship Council gives a chain-of-custody accreditation for printers that meet their environmental standards.
Clean your mailing lists. Numerous advertisements and direct mailings go out to undesirable details each year. Utilize available tools provided by software program and mailing services to clean bad details, missing fields, incorrect zip codes, retired attendees and those who have moved or switched positions without leaving a forwarding address.
Make it as easy as feasible for your attendees to select from your traditional mailing list in favor of receiving updates by email. Email is far inexpensive and impacts the environment less than typical letters.
Select LED lighting for advertising displays, banners and billboards. LED lights give all of the lumens you'll require at a fraction of the power consumption of tungsten or halogen lights. Extra guideline: Be sure to show the energy savings you achieve in your marketing materials for the occasion.
Add a substantial electronic media strategy to your overall marketing endeavors. The Internet's ability to micro-target clients through websites, cellular applications, email, traditional outbound and inbound online advertising, weblogs, social media, and newsletters dramatically reduces the environmental effect of your own marketing campaign and at a fraction of the cost.
Use Online PR distribution resources such as PR Web and also PR Newswire to get your message directly to attendees. Electronic press announcements can include a direct call to action that most print news media won't take.
By optimizing your release for search engines with keyword-rich copy, you can move your announcement to the top of the electronic heap, once again benefiting from the Internet's cost savings and energy efficiency.
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