Friday, January 25, 2013

Adding Social Media To Your Company's Marketing Plan

By Sarah Fippinger


Social media marketing is the process of generating website traffic by posting advertisements on social media sites. This process involves distributing content on the various social media networks to attract the attention of users and encourage them to share your content with other users. Your content will then be passed from one user to another.

The increase in using social media marketing in today's business world has actually enhanced the efficiency of customer outreach and brand promotion. Here are just a few of the ways social network marketing has benefited both the customer market, along with the corporate business world.

Raised brand awareness: Social network marketing can be utilized to offer a company better credibility and more trustworthiness. The better the impression consumers have of a business, the more likely they will be to sign up for their services or buy their products later on in the future. This is a major advantage to the businesses that utilize social media as a marketing device.

Customer service and feedback: Social media marketing has increased networking and communication between the marketers and the customer base. Through the various social media networking platforms, marketers are able to engage in one on one conversation with their customers. This enables companies to provide their customers with immediate response and feedback, which can significantly increase customer service satisfaction.

Promotion and Marketing: The prevalent usage of social media marketing has made it possible for businesses and companies to connect to much larger target audiences. Companies are able to market and promote their products in an interactive way, which is an affordable and efficient strategy for enhancing customer loyalty.

In general, social media marketing has actually benefited all the stakeholders in the corporate business world, specifically within the marketing sector. Social network marketing is an extremely helpful and cost effective marketing approach which could help to ensure the success of any kind of business.




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