Friday, June 7, 2013

Reasons That A Responsive Website Is Important

By Clea Spahn


An ever increasing way that people are accessing the web today, is from mobile devices like netbooks, tablets, and of course cellular and smartphones. Many mobile devices until very recently were not able to read websites that were made to be viewed on a PC, as they were designed for Firefox, Chrome, or IE, and responsive design changed all that.

Now, because responsive web design techniques are so prominent, browsing the web on a mobile unit causes no headaches as it is straightforward. Scalable photos and other refinements have made it so that mobile devices, no matter which kind, can view content easily. With a responsive website design, companies can expand the reach of their businesses and websites to targeted traffic.

The experience that a customer has while on your website will be dramatically improved with responsive web design, on any kind of mobile device. The term is derived from the recent "responsive architecture" trend in which architects are experimenting with structures that can bend or expand depending on the presence of people around them. This idea is used on websites to do things like choosing the proper elements for the display being used, and making images more easily viewed or text more readable. Too much scrolling or panning is tiresome for a consumer, so taking this out of the equation is helpful for your potential customers using mobile units.

Numerous beneficial elements are included when responsive web design is chosen. Those who visit your site won't have to bother going to separate pages that are designed for the particular mobile device they are on. You need a website for each of the URLs. If you have one site for regular web users and one for mobile, you may be dividing links between the two sites, which could impact the link equity of your website.

Instead of having to develop and manage content for multiple websites, businesses with responsive sites can take a unified approach to content management because they have only the one responsive site to manage. The same applies to analytics and strategy development and deployment. A responsive website means there is only one set of analytics to examine and a single strategy to develop and deploy.

Links will all go right to your single responsive website, and that will get rid of the hassle of analyzing multiple sets of statistics. It is being demonstrated that Google seems to favour the responsive websites in searches. Google is an essential ally for getting visitors onto your webpage, keep that in mind. Keeping Google happy is as important as keeping your customers happy.

When using a mobile device, a customer much prefers to not have any limitations just because they are not on their PC. They don't want a stripped down version of what designers think they want to see.

With a responsive website, businesses can be in front of consumers at every step of their online journey. Many times, someone will find a product or service on a website at work or home on their PC, and then will continue to shop for services or products later in the day on their mobile device, so make sure this is easy for them.




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