Wednesday, December 31, 2014

The Importance Of Responsive Website Design Edmonton

By Stacey Burt


As people are shifting to use of mobile devices such as tablets and smartphones to access the internet, businesses need to ensure they remain aligned to these new emerging demands in terms of optimizing their websites. A responsive website design Edmonton, Alberta can offer many benefits. For every task that used only to be done on desktop, it is now being done on mobile devices.

People want to conduct their business while on the go. From their smartphones, they can place orders, monitor their delivery, inquire more about your products, as well as do other online activities such as chatting on social media networks. If you do not change your designs to align with these new demands in web designing, you may find that you are not getting some of the traffic.

If you want to have a good experience from the users on your site, you may have to create two websites, one optimized for PC and another designed for users who use smartphones and other devices like tablets. But you do not have to go that route. The responsive designing brings in features that allow your site to be viewed from a PC or a tablet and mobile devices proportionately.

For instance, when a user views a site on a desktop computer, he or she will get a full view of that site. On the other hand, when the same user visits the site using a smartphone or a tablet, they are able to see it retract to fit the small screen. With this designing, you do not have to worry of difficulties in viewing the content from whichever device.

In the past, you could lose many audiences because they could not access your site through their mobile phones but today, that is changing as users regardless of what platform they are using to surf the internet, they can access your website easily and in any screen big or small. One big advantage of using responsive designs is that you are able to convert the audiences or leads that come from mobile devices. This is a traffic that has been lost in the previous times because sites where not optimized.

For example, they do not have to work around the content like shrinking or zooming the images and texts to fit on the screen. This is taken care by the designs as all the content will automatically adjust to different screens and fit well. It is convenient and easy for the users to be able to navigate on the site without problems.

When users have to struggle to see the content on your site through their mobile devices, they will most likely abandon it. These users will head to competitor sites meaning that you could lose on a traffic that you may be convert to sales. The worst thing is that the algorithm used by search engines looks at the behavior of audiences when they land on a site. If they are abandoning a site immediately they get on the pages, it may result to poor ranking on engines.

You may therefore suffer negatively because audiences are abandoning your pages soon they land on the site. Instead of managing two SEO campaigns for two websites, you can make it easy with one design, which meets all the SEO requirements. You will be working on a single site but not many websites.




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