Friday, October 26, 2012

Beware Of Cheap Backlinks And Their Consequences

By Conrad Oconnorton


Most website owners think that having as much cheap backlinks as possible is the way to optimize their traffic. Owning a website entails a lot of work trying to increase the footfalls or incoming traffic because it is the lifeline of any internet business. However, traffic is directly associated with the amount of SEO work done on the website, which in turn requires lot of back links.

Majority of website owners tend to believe that the higher their back links are, the greater is their success. If you too are tempted to fall into this trap of having cheap backlinks and want to purchase inexpensive back links then beware because the less you pay the worse the links become. In fact, many folks have witnessed their strategy of trashy back links backfire. Hence, stay clear of such linking strategies.

A back link is a portal on another website that when clicked shall redirect viewers to your own website. In other words, these are direct links back to your website. The more cheap backlinks you have and the more folks use it to visit your site, the better ranking, and visibility you get online. Social book marking links are highly popular today and they are links spread through Web 2.0 properties such as social media sites.

Prior to highlighting the dangers of improper back linking, it would be beneficial to first look into why one should not completely eliminate this form of SEO. First, social network importance in website rankings has risen over the past few years which means that any link back from these sites is a gold mine. Second, if you are thinking how to produce quick links and traffic boosts to your site then book marking places is a gold mine. Hence, overall, back links are beneficial if done properly.

Now a major component of the drawbacks of improper back linking is determining which links hold value and which do not. Some people believe that the do follow links are more valuable than no follow links while others rate each with some points. Hence, if you have more follow links then it is better than you but do not avoid the no follow links.

The draw back with cheap back links is that linking with dissimilar websites penalizes your rank. Moreover, any traffic that comes your way will instantly leave your site as they will not find information that they were seeking. Both hurt your rankings. Another drawback in budget links is that webmasters may simply convert your do follow link to no follow because the outsourcing company might have not communicated their concerns with the webmaster.

Most back linking experts who are specialized in finding cheap backlinks tend to give third class links either from unrelated sites or that are no follow by nature. This shall hurt your entire SEO work and can give you poorer ranks than normal.

Hence, opt for linking experts who are giving you assured do follow links to related websites even if they charge a lot more for their services. At least, you shall get assured rankings. Cheap backlinks are good as far as costs are concerned but when you are trying to improve search engine rankings it is better to stick with tried and tested methods of linking.




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